real estate investors / Niti Rattanaprichavej and Monthinee Teeramungcalanon
This study aims to analyse the demographic characteristics of real estate investors and their attitude towards expected and earned yields when making direct, indirect, and non-real estate passive income investments. Results reveal that general investor characteristics tend not to affect investment decisions. Moreover, investors’ earned yields from any investment type are mostly lower than expected yields. However, the results also reveal that direct real estate investment has a higher probability of earning higher yields and a lower probability of earning poor yields than indirect real estate and non-real estate investments. The study thus contributes to the understanding of investor decisions in real estate investments, creates a realistic perspective on possible yields, and makes recommendations for investors to reduce risk and to rethink over their investment plan towards the goal of financial freedom.