Journal Publications

Category

Ajarn Dr. Shweta Sinha Description This paper examined the psychological effects of colors on learning ability and memory and analyzed the role of warmth and coolness in facilitating teaching so that teachers of Mandarin could choose right colors to improve learners’ attention and enhance their learning ability and memory. The results showed that the application...
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Shweta Sinha and Isriya N. Bunyasiri Description The purpose of this paper is to explore factors that affect the smallholder’s interest in investing in precision agriculture (PA) technology, focusing on variable rate technology (VRT). Results have shown that factors that significantly influence the likelihood of VRT investment are perceived usefulness and worthiness of VRT, confidence...
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Monthinee Teeramungcalanon and Eric M.P. Chiu Description This paper explores the effects of sectoral FDI on income inequality using panel data across the five regions of Thailand over the period of 1998-2017. We find that at the regional level, FDI in the manufacturing sector has directly contributed to reducing income inequality through employment effects and...
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Ajarn Dr. Monthinee Teeramungcalanon Description This study aims to explore Chinese consumer preference towards Thai products on e-commerce platforms by examining the factors that affect consumers. Results indicate that product information quality for Thai products is the most essential factor with a significant positive effect on consumer satisfaction. However, trust, electronic word-of-mouth and price consciousness...
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real estate investors / Niti Rattanaprichavej and Monthinee Teeramungcalanon Description This study aims to analyse the demographic characteristics of real estate investors and their attitude towards expected and earned yields when making direct, indirect, and non-real estate passive income investments. Results reveal that general investor characteristics tend not to affect investment decisions. Moreover, investors’ earned...
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Literature / Sachchidanand Sahai and Akkharaphong Khamkhun Description The article centers around the expression Tripura mentioned in the Sukhothai inscription I of Ram Khamhaeng dated 1292 CE, in the Wat Chiang Man inscription dated 1581 CE, and in the poem Kamsuan Samut attributed to the Ayutthayan poet Si Prat. The present article offers new insight...
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